But don’t worry, soft-to-the-touch skin is within reach. Dry, itchy skin is never fun, especially during shorts season or in the depths of winter. Who wants to soft, smooth skin all day, every day? Answer: everyone. Water Ultra Hydration With Hyaluronic Acid.“When you find a fragrance that reminds you of when you feel your best and safest, it’s an incredibly powerful tool for self-care,” she says. Or think of a person who really comforts you and determine a scent that you associate with this individual, then look for that in a perfume.” Kattan encourages approaching fragrance less as a beauty accessory and more as a mood enhancer. “What scents were in that environment-were you at the beach? In the crisp mountain air? Then, explore fragrances that have notes or a scent profile that links to that environment.
If you want to find a fragrance that ignites feelings of comfort and calm, Kattan suggests thinking back to a memory that brings you immense joy and envisioning what was around you at that time. The smell of success may not be vanilla for everyone, but there’s no question that soothing scents affect our state of mind. So I own being vanilla because to me, that doesn’t mean you’re boring-it means you’re focused and an achiever.” “You need consistency, stability, and a bit of safety to achieve success. “I’ve found that to be a go-getter, you have to be a little vanilla,” says Kattan. There’s also something to be said for how being more vanilla allows for better attention on your goals. “Now simple pleasures are exciting, and serenity feels almost euphoric,” says Pagoto. The thrill of living moment-to-moment that energized some of us pre-pandemic became less appealing after the long stretch of uncertainty. Not only are people finding tranquility and connection lately through scents like vanilla-they’re also discovering the benefits of leading a more vanilla, stable lifestyle. I own being vanilla because to me, that doesn’t mean you’re boring-it means you’re focused. “For so long, we were restricted from these very core human desires, and now that we’re engaging in them again, the familiarities feel better than ever.” “We all crave physical closeness, and we use fragrance to make that experience even more powerful,” says Pagoto. Then there’s the added bonus that wearing perfume invites people to lean in and smell you, so it encourages the intimate, personal contact we were cut off from for some time. “We were out of our comfort zone for such a prolonged period of time that now we want to get back into our safe space, so you may find yourself drawn to scents, sights, sounds, anything that you associate with a sense of calm.” “We all sought relief from two years of anxiety and stress,” she explains. Our yearning for the warm fuzzies may be tied to a newfound appreciation for staying in our comfort zone, says Sherry Pagoto, a licensed clinical psychologist and a professor of allied health sciences at the University of Connecticut. “Growing up, we all had celebratory moments that involved vanilla cake or vanilla ice cream, so the smell of vanilla is often nostalgic and triggers memories of happy, childlike innocence and feeling protected.” “Scent can take us back to a memory of feeling safe and secure, and vanilla is so tied to our childhood,” says Kattan. While the height of the pandemic is behind us, the current news stream is still a source of anxiety for many of us, which seems to be driving a collective desire for familiar, comforting fragrances. We have a newfound appreciation for staying in our comfort zone. “Whether it was putting on perfume just for yourself or lighting candles in your home or setting out fresh flowers, scent became a tool to change up our environment when we couldn’t physically go anywhere.” Indeed, in a survey conducted by fragrance house Firmenich, 58 percent of consumers said they appreciate scents more now than they did pre-2020, and soothing, comforting fragrances that ignite feelings of serenity-particularly those with gourmand notes like vanilla that convey a sense of wellbeing and nostalgia-are in greater demand now. “For many of us, fragrance served as an escape during the pandemic lockdown,” says Kattan, who at the time ordered all the scents she wore in high school and spritzed them on while stuck at home to mentally bring herself back to simpler, happier times. While floral scents and citrus fragrances have traditionally been the top sellers in the U.S., the success of Kattan’s vanilla fragrances (the first of which launched at the end of 2018) wafts of a larger shift in our overall fragrance habits where in addition to applying perfume to smell good for others, we’re now embracing it as a means of self-care.
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